Heroic is a music management agency that Empowers Creators to positively impact culture.



Founded by Budi Voogt and Tim van Doorne out of frustration with the outdated practices of the music industry, Heroic is a music management agency that Empowers Creators to positively impact culture.

We discover, nurture and accelerate Creators through artist management, label and publishing services.

We combine our passion for art with expertise in social, distribution and marketing to create culturally relevant stories for our Creators.

We are independent and believe transparency and fair dealmaking is the way forward.

We are proud members of the trade organizations of Dutch music managers (MMF), Dutch entertainment industry (NVPI), and the independent rights organization Merlin.


Early in our journey we realized there was a lack of educational content about current music marketing, rights and the workings of the industry, so we founded Heroic Academy to fill that gap with the experiences we learned along the way.

Tim had authored The Mastering Bible and Budi The SoundCloud Bible and created the online marketing course The Music Marketing Academy.

However to focus on Heroic and our Creators, we’ve chosen to halt Heroic Academy. Our products no longer available for sale, yet we’re leaving the blog up as we believe the content may remain useful to the community.

Heroic – Empowering Creators.