Empowering Creators and Curators to positively impact culture.




Heroic Ensō logo

Founded by Budi Voogt and Tim van Doorne out of frustration with the outdated practices of the music industry, Heroic Empowers Creators and Curators to positively impact culture through worldwide management, label, and publishing services. We are an independent company and believe transparency and fair dealmaking is the way forward.

As managers, we combine our passion for art with expertise in social, distribution, and marketing to influence culture for our Creators. We help them crystalize their vision and turn it into reality. We do this by connecting the dots, providing strategic and artistic guidance, building teams and infrastructure. We shield them from the world when needed, empowering them to do what they do best: create great art.

Our record label powers the independent releases of our managed and non-managed Creators. We are proud members of the global digital rights organization Merlin and have direct deals with streaming services worldwide. We emphasize international and combine technology, a global workforce and strong personal relationships to create impact.

Heroic Publishing represents most songs in our label catalog and represents an exclusive roster of writers. We are globally administered and provide creative and sync support via our team and partner network. Many of our works are one-stop for sync. We've scored placements in shows and films from Netflix, HBO, CBS, and others.

Via Curator Services we power the businesses of music tastemakers ranging from artist collectives and artist managers to YouTube curators. We provide distribution, rights administration, publishing, business support to help them scale.

We're proud members of the trade organizations of Dutch music managers (MMF) and the Dutch entertainment industry (NVPI).



Early in our journey, we realized there was a lack of educational content about current music marketing, rights and the workings of the industry, so we founded the Heroic Academy in 2013 to fill that gap with the experiences we learned along the way.

Tim had authored The Mastering Bible and Budi The SoundCloud Bible and created the online marketing course The Music Marketing Academy.

However we've chosen to focus on Heroic, stopping our work on Heroic Academy. Our products are no longer for sale, yet we’re leaving the blog up as it may remain useful to the community.

Heroic Music Group - Empowering Creators and Curators.